Footwear brands like Vivobarefoot, Merrell, and Sanuk rely on authenticity to communicate their environmental efforts to consumers.
Read the full article at: footwearnews.com
Marketing Management Consulting
The post Sustainability Marketing: How Brands Can Sell Message to Consumers – appeared first on World Consulting Group.
Here’s the trick to doing well by doing good….
Read the full article at: www.inc.com
Public Relations Management Consulting
The post With 1 Brilliant Move, Delta Air Lines Just Showed the Secret to Turning Good Deeds Into Great Business appeared first on World Consulting Group.
Work life balance is surprisingly complicated, especially for software developers. Let’s discuss how (and if) we can make this happen.
Read the full article at: dzone.com
The post Can Software Developers Really Have Work Life Balance? – DZone Agile appeared first on World Consulting Group.
Bayer, the crop science and chemicals giant, said it would invest more than $5.6 billion in weedkiller research and trim its environmental impact – a move that follows three consecutive jury verdicts involving one of its top-selling herbicides.Bayer acquired Monsanto, the maker of Roundup…
Read the full article at: www.mitchellrepublic.com
The post Roundup is embroiled in cancer cases. Now its maker is putting $5 billion toward a new kind of weed killer appeared first on World Consulting Group.
If you’re planning to join the gig economy for an extra income stream or you want to try certain services for added convenience, the options are continuously increasing and together they are shaping the world for better.
Read the full article at: www.digitalinformationworld.com
The post 150 Apps That Are Empowering The Gig Economy [Infographic] / Digital Information World appeared first on World Consulting Group.
It is no secret that Amazon, Samsung, Apple, and Microsoft make a ton of money each year. Have you ever wondered how these giants companies exactly go about making millions?This infographic from Thomson Data takes a look:More items like this: here…
Read the full article at: www.best-infographics.com
The post How 10 Tech Giants Make Money [Infographic] appeared first on World Consulting Group.
Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer.
Read the full article at: martechseries.com
The post Four Ways To Measure The Always-On Consumer appeared first on World Consulting Group.
A new McKinsey report analyzed B2C ecommerce trends in 17 countries, focusing specifically on the number of parcels people receive each year.
Read the full article at: www.forbes.com
The post Online Shopping: How Many Parcels Does The Average American Receive Every Year? [Infographic] appeared first on World Consulting Group.
Intelligent innovation mixes the skill, creativity, and dedication of the people in an organization with the support of the right technology infrastructure.
Read the full article at: www.digitalistmag.com
The post Two Key Ingredients For Intelligent Innovation appeared first on World Consulting Group.
Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.
Read the full article at: marketingland.com
The post TrueView audience engagement: Paid strategies to find fans and reduce waste appeared first on World Consulting Group.
Master the art of video marketing with these videos, templates, tips, and resources…
Read the full article at: blog.hubspot.com
The post The Ultimate Guide to Video Marketing appeared first on World Consulting Group.
To make machine learning more accessible to data scientists, BigQuery ML is now generally available, and we’ve published three new templates in collaboration with SpringML for marketing analytics use cases.
Read the full article at: cloud.google.com
The post Predictive marketing analytics using BigQuery ML machine learning templates appeared first on World Consulting Group.
Agencies’ creative perspective, the very currency of the business, is at risk and can only be realized by pulling billions out of tech to fund creative differentiation.
Read the full article at: go.forrester.com
The post Marketing Strategy: The Cost Of Losing Creativity appeared first on World Consulting Group.
Jason VandeBoom, founder and CEO of ActiveCampaign, shares his extensive knowledge on marketing automation trends and where he thinks things are headed.
Read the full article at: ducttapemarketing.com
The post The Ins and Outs of Marketing Automation [Podcast] appeared first on World Consulting Group.
Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging. If you’re not new to this, you probably already have some strategies for attracting wider audiences and spreading the word about your…
Read the full article at: www.relevance.com
The post 5 Content Marketing Trends That You Can’t Ignore This Year appeared first on World Consulting Group.
Product marketing can be hard to define, and yet it is so important to your business. Learn what exactly product marketing is and what product marketers do.
Read the full article at: blog.hubspot.com
The post The Simplest Answer to, “What Is Product Marketing?” appeared first on World Consulting Group.
While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging…
Read the full article at: marketinginsidergroup.com
The post 5 Reasons Your Enterprise Needs Agile Marketing appeared first on World Consulting Group.
The mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. By building customer relationships through mobile messaging and 1:1 customer engagement across channels, brands can ensure that their strategy delivers long-term value and ROI. However, the question remains — is it better for a brand to build their own platform, or invest in a solution? In this guide, you will learn: Key questions every brand should consider before building their own mobile marketing platform How analytics and action for mobile marketing can extend across email, web push and interactive TV The importance of scalability and accessibility when it comes to making your decision How to optimize A/B testing to find the messaging that works best for your brand Note: By entering your information you agree to be contacted by Digiday and its partners.
Read the full article at: digiday.com
The post To build or buy? 2019 mobile marketing buyer’s guide appeared first on World Consulting Group.
Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023.
Read the full article at: www.relevance.com
The post How Online Apparel Stores Succeed with Content Marketing appeared first on World Consulting Group.
Leaders who genuinely care for the development of their coworkers stand out among the rest.
Read the full article at: www.forbes.com
Marketing Operations Consulting
The post Council Post: How To Provide Honest Feedback That Enables Organizational Transformation appeared first on World Consulting Group.
